Tools & Guides to Help You
Market Smarter
Everything I use and teach — checklists, blueprints, and free classes — available to download and use right now. No fluff, just actionable frameworks.
Google Ads Audit Checklist
A step-by-step audit framework to find exactly where your Google Ads budget is leaking — and fix it fast. Used across 30+ client accounts.
- Campaign & ad group structure check
- Keyword match type & negatives review
- Bidding strategy & Quality Score audit
- Conversion tracking verification
Marketing Strategy Blueprint
The exact blueprint I use to map full-funnel marketing strategies for eCommerce and service brands — from positioning to paid media to retention.
- Audience & competitor positioning
- Channel selection & budget split
- Funnel stage messaging framework
- KPI setting & reporting cadence
Content Strategy Guide
A practical guide to building a content engine that supports your paid media — covering organic, ad creative, and landing page copy that converts.
- Content pillars & topic mapping
- Ad creative hooks & copy angles
- Platform-specific content formats
- Content-to-conversion workflow
CRO Checklist for eCommerce
27 conversion rate optimisation checks specifically built for eCommerce stores. Run this before touching your ad spend — more conversions mean lower CPA.
- Homepage & landing page audit points
- Product page & add-to-cart optimisation
- Checkout flow & trust signal checks
- Mobile UX & page speed flags
Meta Ads Scaling Playbook
The exact framework I use to scale Meta Ads from $50/day to $500/day without blowing up your ROAS — including the budget rules, signals, and timing that matter.
- When & how much to scale budgets
- Audience expansion & lookalike strategy
- Creative refresh cycle to prevent fatigue
- Scaling signals vs. danger signs
Tracking Setup Checklist
A complete tracking health checklist covering Meta Pixel, Conversions API, GA4, and GTM — so every conversion is counted and your ad platform gets the right signals.
- Meta Pixel & CAPI verification steps
- GA4 event tracking & goal setup
- GTM container audit checklist
- Attribution model & data quality checks
Learn Paid Media &
Marketing for Free
My YouTube channel is where I break down real campaign strategies, tracking setups, and growth systems — no theory, no fluff. Just what's working right now.
- Meta Ads campaign builds from scratch
- Google Ads keyword strategy & setup
- GA4 & server-side tracking tutorials
- Landing page & CRO walkthroughs
- AI tools for ad creative & strategy
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